Social Media Strategy Development Workbook – Download your copy here
Social Media – Business Opportunity or Business Threat (presented at Lanarkshire Chamber of Commerce business fair – 1/9/11)
Crowdfunding and Social Media
The Social Media for Business – What You Need to Know
Maximise your IA developing funding stream through Social Media: CROWDFUNDING
10 Tips to Build Better Twitter Followers
Twitter follower numbers are simply of themselves not a useful metric. It’s not important how many followers we have, particularly if they are all bots, affiliate marketers or auto generated follows. What we want is quality followers and by quality we mean those that are actually engaged. It’s quality not quantity that counts. So if we want quality followers how do we both target and attract them? Follow these easy steps.
Twintangibles – IP & IA in the Social Media Age
(presented at IFKAD 2010, Matera, Italy, June 2010). This paper, which has also been shortlisted for publication in the special issue of the VINE Journal of information and Knowledge Systems, ‘Managing knowledge processes for value creation’, provides an overview of the findings of a survey conducted by the authors, aimed to identify broad trends in the adoption of SM by organisations in the UK. The paper analyses how considerations of Intellectual Property (IP) and Intellectual Assets (IA) issues may have influenced their decisions and attitudes to making use of SM tools.
To Tweet or not to Tweet, that is the Question – Social Media as a Missed Opportunity for Knowledge Management
This paper was presented at ECKM 2010, V.N. de Famalicao, Portugal, July 2010. Written in collaboration with Stuart Watson of the IA Centre, it presents the findings of the survey, identifying the key applications of SM, where it is implemented and utilised, the prevailing attitudes and the key influencer for decision makers. In addition, the results specifically intend to demonstrate the active or passive role of the KM community in the wider business application of SM, highlighting areas where the authors believe opportunity exists for KM practitioners to influence decisions through a more extensive use of SM.