Getting Something Brewing
The purpose of this paper is to present a case study showing the Social Media (SM) strategy which has been developed and implemented by the Glasgow-based consultancy twintangibles for one of their clients. The contribution will be mostly empirical, giving practical examples of different aspects of the application and embedment of SM in a business strategy, and how they can help boosting innovation through crowd-sourcing and customer feedback.
The paper covers both the issues and more importantly the opportunities that the initiative generated. The authors believe it is indicative of the potential for the wider use of SM in the sector, as well as in other sectors following the same strategy.