Social Media At Work
Event: Think digital 2012
Presenter: Tim Wright
Available at http://www.slideshare.net/TwintangiblesGlasgow/thinkdigital-social-media-at-work
The paper was presented as part of the Think Digital 2012 conference.
Its main contention was that Social technologies are here to stay and that this changes has profound implications for the way in which we do business. This change is happening now and that there are a range of opportunities presenting themselves and these run very much wider than the often cited marketing opportunity.
The presentation sets out some of the theoretical and philosophical underpinning of the changes and set this against conventional business analysis models.
It concludes with examples from crowdsourcing, crowdfunding, social customer care and open leadership