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Social Knowledge – the new paradigm

Social Knowledge – the new paradigm

At twintangibles we believe that Social Media has quite profound implications for the way we do business, and we have already mentioned that we think that its impact and application stretches way beyond the common mantra of marketing. One application that we have mentioned in passing is

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More twitter followers? Yes, but what for?

More twitter followers? Yes, but what for?

I often see tweets advertising services and tools, most of them paid-for, that promise to generate enormous numbers of followers on twitter practically overnight. Let’s ignore for the moment the questions this raises with regard to ethics and fairness in social media marketing and, dare I say,

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Social Media – It’s so much more than marketing.

Social Media – It’s so much more than marketing.

Social Media has so many applications in a business context. Make sure your Social Media partner understands them. To twintangibles Social Media has the potential to transform the way that we do business because of the way the technologies and sensibilities that underpin it radically alter the

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Scottish Craft Breweries use of Social Media

Scottish Craft Breweries use of Social Media

Survey Summary In September 2010 we carried out a survey on the use of Social Media within the Scottish micro-brewery sector. We found a generally low take up in the use of SM, with perhaps two or three notable exceptions. These notable exceptions include the clear leader in the

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