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Posts Tagged Components of a good campaign

Shorter is Generally Better – Components of a Good Crowdfunding Campaign 6

It might seem that a longer campaign is a better idea as it gives more opportunity for funding but this is very rarely the case. A sense of urgency and time pressure is generally helpful for all concerned. The principle of “the burning platform” works well in

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Monitor, Respond, Update – Components of A Good Crowdfunding Campaign 5

In our continuing series of advisory blogs on how to run a good Crowdfunding campaign we address three key activities in any campaign – Monitoring, Responding and Updating Monitor It is important to understand what is going on in your campaign so that you can amplify the

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Get off to a Good Start – Components of a Good Crowdfunding Campaign 4

After a short break we can continue with another in our series Components of a Good Crowdfunding Campaign. This time we focus on the importance of a getting a good start. Good starts aren’t just a matter of chance. You can prepare for them and build expectation

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Get the Messaging Right – Components of a Good Crowdfunding Campaign 3

In the third of our series on running a good crowdfunding campaign we focus on Messaging. Messaging is absolutely crucial. Your proposition must be compelling. If its not then why would anyone choose to fund your campaign when there are so many to choose from? So having

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Components of a Good Crowdfunding Campaign 2 – Preparation

The second post in our series looking at best practice in running a crowdfunding campaign and today we look at a key component – preparation. Preparation It is impossible to emphasize enough the importance of thorough preparation for a crowdfunding campaign. As a rule of thumb you

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