The leading Crowdfunding consultancy

The Only Way is Ethics

The Only Way is Ethics

Glasgow is playing host to a week long festival looking at ethics and in particular their importance and significance in a business context. I am pleased to say I  shall be speaking at  and event called “How to fund your business ethically – a look at funding, finance and investment’”

The session takes place on Friday 4th December 2 – 5pm at CitizenM Hotel, 60 Renfrew Street, Glasgow G2 3BW

Featured speakers including myself will be

Kevin Cadman, Chief Executive of Grameen in the UK  bringing the worldwide renowned ‘group lending’ Grameen Bank methodology  to the West of Scotland and then the UK.

Kenny MacLeod, Chief Executive Officer of Scotwest Credit Union with 30,000 members and £60m in assets one of the biggest credit unions in Britain.

Julian Parrott, founding Partner of Ethical Futures providing ethical financial planning advice to private clients, trusts & charities throughout Scotland and who currently sits on the ethical oversight committee of Parmenion Investment Management.

This promises to be a fascinating session and I am really looking forward to exploring particularly the ethical dimensions of alternative finance, and it a privileged to be asked to participate alongside such exceptional panellists. As I have said many times before, by bringing a wider group of participants into the investment and financing process we can and should embrace a much broader range of motivations for participants.

The event is free and I encourage to book early if you want to attend.

Book at

When is a Crowd not a Crowd?

I was speaking at an event recently, sharing the platform with an angel investor and discussing the relative merits of the many sources of funding and backing available to entrepreneurs. My position, as you might expect, was to set out the specific and unique benefits of crowdfunding as a source of funding. In describing the Long Tail model and the characteristics of the crowd as a source of insight and validation I wanted to convey how the crowd is the source of the additional value by virtue of its distinctive qualities.

But I failed.

I know that I failed as my Angel colleague, who spoke after me, went on to emphasise that Angel deals can have a large number of participants and are therefore “a form of crowdfunding”.

Well not all crowds are equal and so, sadly, my Angel was wrong and here is why.

Size matters in certain circumstances of course, but it not just a numbers game. The key aspect which makes the crowd so valuable is diversity. This encompasses a diversity of insight, expectation, motivation, location and pretty much any other characteristic you could imagine. This is the key.

A crowd of Angels is unlikely to bring that breadth. In terms of their expectation of return, the metrics of assessment, perception of risk, the perspective of the opportunity are likely to be relatively common. I would hesitate to accuse it of “group think” or clones but the truth is it isn’t a crowd in the sense that we use it in describing a crowd in crowdfunding.

In the same way many “crowdfunding” platforms are not really crowdfunding platforms, they just describe themselves that way for the opportunistic benefit of being associated with a relatively high profile topic. If the platform does not welcome and embrace the crowd in all that it does then it is not crowdfunding and the projects will not receive the full benefit available via crowdfunding.

Is this important? Yes it is. The promise of crowdfunding is not that it is just another source of the same old money. The promise of crowdfunding is that it is different money, better money, and that it comes with many additional benefits. As I explain in my forth coming book “Crowdfunding To Win”, and in the recently launched Udemy course of the same name, to really see the full benefit in crowdfunding, to truly win at it, it is important that you both understand these unique benefits and target them as appropriate as part of a campaigns targets and that the funding needs to be flexible, responsive and, in some cases, subordinate to those wider aims.


Moving from Reward success to Equity – An interview with Derek O’Sullivan of Thermo Tent

Moving from Reward success to Equity – An interview with Derek O’Sullivan of Thermo Tent

A few months ago we interviewed Derek O’Sullivan of Thermo Tent prior to their launch of a Kickstarter crowdfunding campaign. Derek promised to return and tell us how it went and what he learned.

Good to his word we caught up with Derek after a successful campaign to raise 50,000 Euro. He tells us what went well, what advantages he has found from the campaign success and he shares with us the news that they now plan to run an equity crowdfund on the Seedrs platform

Download this episode (right click and save)

Find out more about Thermo Tent at ThermoTent

The incidental music used in the podcast is
“Beach Bum” Kevin MacLeod (
Licensed under Creative Commons: By Attribution 3.0

Crowdfunder Launches Community Shares Service – podcast

This week the UK’s biggest reward crowdfunding platform, Crowdfunder, announced a partnership with the Community Shares Company so that they can offer Community Share project through their site.

We have spoken to Jamie Veitch of the Sheffield Live Community Shares Campaign in a previous post and so if you follow our podcasts you will already have some knowledge of what is involved.

But, this initiative is likely to bring greater awareness and visibility to the amazing possibilities for communities to build or take ownership of assets to the benefit of their area.

In this podcast we speak to Dave Boyle of the Community Shares Company and he explains how he has been involved in these share issues for some time, what is distinctive about these crowdfunding campaigns and how the new partnership with Crowdfunder is a real expansion of the market.

Download this episode (right click and save)

The incidental music used in the podcast is
“Beach Bum” Kevin MacLeod (
Licensed under Creative Commons: By Attribution 3.0

Page 2 of 1512345...10...Last »


Call: +44(0)7717 714 595

Join Our Mail List

twintangibles Ltd is a company registered in Scotland with company number SC397987. Registered office is Blue Square House, 272 Bath Street, Glasgow, Scotland, G2 4JR

Correspondence Address is:
twintangibles, Blue Square House, 272 Bath Street, Glasgow, Scotland, G2 4JR