The leading Crowdfunding consultancy

Crowdfunding leads to GOOD

Crowdfunding leads to GOOD

Last Friday we presented a very popular seminar on Crowdfunding alongside Stewart Whyte of McClure Naismith solicitors.

In a lively and engaging event that was part of Social Media Week London, we covered off the fundamentals of what crowdfunding actually is, how it has a strong relationship to social technologies and key aspects of the mindset and dynamics of a highly connected society. We also looked at elements you should take into account when considering a crowdfunding campaign and the legal complexities of equity-based crowdfunding and we emphasised the importance of taking good legal advice if you plan to move down that path. You can access the twintangibles slide pack here and the tweetdoc here, including all the lively discussion going on on twitter during the event.

It is sad, then, to hear about the closure of Profounder – a site that was dedicated to trying to guide US based companies through the complexity of securities law in the US (which varies considerably State to State). The platform had originated as a transactional platform but moved into the realms of guidance and compliance mode helping companies to a point where they could consider raising capital within the limited constraints permitted by the legislation at present. Only a couple of weeks ago I had a long conversation with Dana Mauriello, who along with Jessica Jackley of Kiva fame, co-founded Profounder. Dana was still enthusiastic then about the prospects for Profounder and passionate about helping companies grow through access to much needed capital.

The moral of the story is that the legal complexities of equity based funding means you absolutely need good advice, and that the US has some way to go before being as equity crowdfunding-friendly as the UK.

The good news is that Dana and Jessica will be taking their expertise on to GOOD. If you dont know then GOOD describe themselves as “a collaboration of individuals, businesses, and nonprofits pushing the world forward. Since 2006 we’ve been making a magazine, videos, and events for people who give a damn.” That sounds pretty damn good to us!

We at twintangibles wish them both well and look forward to hearing about their next ventures.

It’s Social Media Week again!

It’s Social Media Week again!

Feels like yesterday that Glasgow was buzzing, tweeting and talking all about Social Media Week 2011.
Now it’s time for another SMW! From this morning to Friday, another 12 cities, including Tokyo, Singapore, Hamburg, Paris, and NYC are going to live the wonderful experience that Glasgow lived six months ago. The UK hub this time will be London, and we wish all the best to the amazing team at Chinwag who are coordinating things in an excellent way!

After the great time we had last year, we thought we couldn’t really miss SMW this time. Even if good part of it will be livestreamed, we wanted to be part of it again as close as we could, that’s why we’re going to London this week, with some of Social Media Glasgow partners.

We will be at the Hub Westminster this Thursday, the 16th of February, from 6pm for  Socially Scotland, a collaborative event with twintangibles, Inner Ear & KILTR to celebrate the impact of Social Media Week in Glasgow and Scotland’s growing digital community, highlighting some of the creative output from schemes initiated during Social Media Week Glasgow, and reviewing the growing opportunities developing in Scotland.

We will share some of the highlights of the week and present the projects and initiatives born as spinoffs from SMWGla. We will also unveil some interesting figures and stats regarding Social Media Week Glasgow: who attended, what sectors were most represented, what the hot topics were, and so on. Here’s a taste of it, some voxpops from the SMWGla review night we organised last November (thanks to the great Inner Ear team):

Creative content communications company Inner Ear will talk about some of the projects they showcased during Social Media Week, including the company’s long running alternative, underground music internet radio station, Radio Magnetic and new streetwise audio walking tours producers Walking Heads. They’ll also present the results of a collaborative spinoff from SMW Glasgow: Spokenherd, a crowdsourced audiobook.

Kiltr, the rising niche network for anyone with an interest in Scotland, will take the opportunity to meet its members and discuss the latest developments of the network including the forthcoming launch of version one.

Scottish craft beer, generously offered by WEST brewery and Ayr Brewing Company, and ‘Scotland’s flavourite’ tea cakes and biscuits offered by Tunnock’s, will be available throughout the event.

Socially Scotland will be a networking opportunity for all Scots in London and for anyone interested in Scotland to get a flavour of what is happening North of the border.

The official hashtag for the event is #smwldngla – Please use it to connect and network!

Join us, be part of it again!

Our Crowdfunding Seminar at Social Media Week London

Our Crowdfunding Seminar at Social Media Week London

Our last few posts have been all about crowdfunding,  a phenomenon that is picking up pace the world over. The proposed changes in legislation on crowdfunding for equity before the Senate in the USA, if passed, will probably give it another big push. Crowdfunding is set to become a common and effective approach to funding for the future, so why not learn a bit more about it? It’s never too early to be ready for the next “big thing” in the social web.

We help organisations to understand, identify and create value from the opportunities presented by Social Media and the mindset that underpins it, and our advice on crowdfunding is part of that. Crowdfunding is very rooted in the dynamics of Social Media, i.e. lower barriers to entry, the concept of the ‘long tail’, social media reach to name but a few. Our research and work in this area over the past couple of years has, we believe, given us excellent insight to the the practicalities of effective crowdfunding.

Last June, we organised one of the first events on crowdfunding to take place in Scotland, and during Social Media Week, which we curated for Glasgow, there was a very interesting gathering of UK crowdfunding platforms, including GrowVC and WeDidThis. Scotland itself seems to be a very fertile area for crowdfunding, and the buzz around it is growing. Furthermore, we have just completed  our crowdfunding blog series on Social Media Week website, which gave us the opportunity to speak  again with some of the key players in the field, like Crowdcube, Profounder, Fund:it.

We would like to share some of our insights with you. That’s why we are hosting a free seminar on crowdfunding, as part of Social Media Week London, addressed to those who want to learn more about crowdfunding and how it links to the Social Media mindset. Delegates will hear about the options available and how they can develop a strategy for success in their approach to using this new model for raising finance.

Hope to see you there!

Book Here: Crowdfunding – A Concept Whose Time Has Come? – Fri 17, 12-1pm, Hub Westminster,  London


Call: +44(0)7717 714 595

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twintangibles Ltd is a company registered in Scotland with company number SC397987. Registered office is Blue Square House, 272 Bath Street, Glasgow, Scotland, G2 4JR

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