Research and Publishing
We undertake research that can be commissioned or self initiated. This work might be sectoral, functional, geographical or platform bounded work – as the needs of the client dictate.
Our research is into the impact, possibilities and organisational implications of the spread of social and collaborative technologies and models and the mindset and motivations that underpins their use. The research can be commissioned for private use and decision support (i.e. private reports), or for publicly available materials offering insight and guidance on a range of topics (i.e. publicly shared survey reports, white papers, etc.). These can either be sole branded or co branded with a client and partner where we develop materials to use themselves or in conjunction with us.
Our research based approach allows us to offer advice and consultancy services and to provide accurate and specific insight to organisations that wish to understand more about the way to create value and innovate through the use of social technologies.The typical services are:
Strategic Advice and Strategy Development
Having a strategic approach to your journey into becoming a social business is essential. Social can completely reshape your organisation to make it better, stronger and more effective. But too many organisations get into social simply because others are doing it and with no real understanding of how its supports, links or adds value to their strategy. We can help you develop a strategy that meets your organisation’s needs or, if you have made a start and aren’t happy with your progress we can help you review, reposition and restart.
We can help you track how your social efforts are progressing, by providing you with some benchmarking and helping you understand the ROI of your social initiatives. We can also help you understand the value of your social and relationship capital.
Training and Education
Our consultancy can highlight skills gaps that we can close through specific in house tailored training. Additionally, we can operate workshops on specific topics and help you raise awareness of how the advent of social technology is changing society, culture and economy.
Our research provides an excellent insight into innovative trends and topics that can become the focus of events and conferences. We use our knowledge base to curate the content of many events across Europe. Events, like research, can be self-initiated or commissioned.