SMU Social Media Unleashed – Unlocking the Potential of Social Media for Business
Thursday 17 March – 4pm to 8pm – The Lighthouse – 11 Mitchell Lane, Glasgow, G1 3NU
Watch the videos of the event on our MovieCom.tv channel!
Watch the photos of the event on our Facebook page!
Social Media is already changing the way we do business. Social Media Unleashed will offer a fascinating insight from leading practitioners and speakers, such as LinkedIn, and will feature practical case studies where businesses have benefited through the use of Social Media. The event will also provide an opportunity for you to get advice and guidance from informal, one to one speed clinics and to network with other professionals.
A mixture of presentations, clinics and workshops this FREE event and is now fully booked. The event is aimed at practitioners working in client relations, innovation and product development, business growth and development or marketing in the professional services industries.
Programme
4/ 4.15 pm Registration
4:30 pm Welcome
4:40 pm Keynote presentation – Linked In – Generating Business with Linked In
Richard Ward of Linked In will introduce Linked in a valuable business tool and Paul McComish will provide a Case study of how he has used Linked In to create valuable business opportunities.
5:15 pm John McLaren – Gartner – Key Issues in Developing a Rational and Realistic Social Media Strategy
John will deliver key research insights that highlight the importance of developing a sound Social Media Strategy and the steps you can take to do that.
5:40 pm Alan McCormack – McClure Naismith – Employment Law and Social Media
Alan will give insight to some of the main HR Legal considerations in using SM in your business
6:00 pm Networking, Speed Clinic
An opportunity to get brief face time with some of the key presenters, network with other delegates, and purchase a drink at the bar.
6:30 pm Colin Gilchrist – Digital Face – Social Media Crisis Management Planning
Colin will use a case study to illustrate what you should do, how do to it right, what you can get wrong.
6:50pm Richard Moir – CTO Cisco Scotland – Social Media at Cisco
Richard will talk about Cisco’s experiences in using Social Media and present Case Studies including recent product launch activities, and building a sustainable customer support community.
7:15pm Networking, Speed Clinic
Your final opportunity to get brief face time with some of the key presenters, network with other delegates, and purchase a drink at the bar.
8:00 pm Thanks and Close
Lead Partners for this event Twintangibles & New Media Corp
Associate Partners:
McClureNaismith
Gordon BDM
The Lighthouse
Gartner
CISCO
Digital Face
Glasgow Chamber of Commerce
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