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Surveying Social Media

For the last couple of days we have been delivering some Continuing Professional Development (CPD) sessions for The Royal Institute of Chartered Surveyors Scotland(RICS) on the subject of Social Media for Success, which looked at the threats and opportunities for an organisational success through the strategic application of Social Media, and the factors that will make the process of embracing Social Business more successful.Its been an interesting and enjoyable experience. RICS is a significant and international professional body which has wisely extended its CPD into these more generic business and management issues alongside the topics very specific to the profession.Surveying is a broader field than you might imagine and there is breadth of experience, understanding and engagement with social media across the sector. One thing that was apparent however is that organisations are increasingly aware that Social Media isn’t happening “out there” beyond the firewall but is very much part of the operation of a successful organisation. As we move towards realising the potential of social business we don’t “do”social we become social.For those attendees that want a soft copy of the strategy workbook you can find it here, and anyone else that wants it just go to the same link – it is free!

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