Crowdassets are becoming the key source of competitive advantage. We have said this for a long time now and it seems some of the bigger consultancies are catching on – at last. But do they really get it? We have endeavoured to share the breadth and diversity
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We talk a good deal about the mindset or psychology of social media and in particular the motivation to participate and be social and how. One aspect of note is how the “non traditional” expectations of return challenge some of our widely and traditionally held business assumptions.
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We often talk about the social media mindset. It should be clear to anyone by now that what we’ve been going through in the past few years has been a cultural and behavioural shift rather than a technological one. All the various tools we’ve been working with
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