Talking about crowdfunding we often emphasised the influence of the new mindset that underpins the use of Social Media, and which exploit its reach, empowerment and engagement. The rapid evolution of social media gave free rein to the creation of ‘crowds’, which have been forming affinities around interests
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Maslow’s hierarchy of needs implies that exclusivity of self-actualisation is only applied to the executive or C-level roles. However the social media environment is a remarkable demonstration of an alternative model where people engage for all sorts of motivations. Perhaps this changing model is reflected in social businesses moving towards less hierarchical models by acknowledging the breadth of aspiration and multiplicity of motivation.
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We talk a good deal about the mindset or psychology of social media and in particular the motivation to participate and be social and how. One aspect of note is how the “non traditional” expectations of return challenge some of our widely and traditionally held business assumptions.
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[This article was originally published on Social Media Week Global blog] On Tuesday 20th September, at Social Media Week Glasgow, an entire day was spent dealing with the subject of Crowdfunding. The founders of the Crowdfunding platform SoLoCo– which launched that same week – had gathered together an impressive group
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In the last few days there has been a good deal of chatterabout how social media and social networks have led us to the point of being only four degrees separated rather than the more familiar six degrees.Now, call me a cynic, but I challenge the idea
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