Maslow’s hierarchy of needs implies that exclusivity of self-actualisation is only applied to the executive or C-level roles. However the social media environment is a remarkable demonstration of an alternative model where people engage for all sorts of motivations. Perhaps this changing model is reflected in social businesses moving towards less hierarchical models by acknowledging the breadth of aspiration and multiplicity of motivation.
Read more →
[This article was originally published on Social Media Week Global blog] Many refer to crowdfunding as a “new phenomenon” (or – at worst – the “new bubble”). However, it is not as new as we may think; as a concept, it has been around for some centuries already.
Read more →
We talk a good deal about the mindset or psychology of social media and in particular the motivation to participate and be social and how. One aspect of note is how the “non traditional” expectations of return challenge some of our widely and traditionally held business assumptions.
Read more →
[This article was originally published on Social Media Week Global blog] On Tuesday 20th September, at Social Media Week Glasgow, an entire day was spent dealing with the subject of Crowdfunding. The founders of the Crowdfunding platform SoLoCo– which launched that same week – had gathered together an impressive group
Read more →
Over the next few months, twintangibles will curate a series of articles on crowdfunding on the Social Media Week global blog. We are also running a workshop on the subject on the 14th of December in Glasgow.
Read more →
